Schools, Colleges and Teachers provide an invaluable service to our children – yet rarely shout about it. It’s becoming increasingly important to utilise PR, Social Media and Marketing to raise awareness of their successes, share best practice and gain the recognition they deserve and need.
Petra Coveney is a former journalist with 20 years experience of working in PR and the Media (BBC, Granada TV, magazines, local and national newspapers) for national organisations such as The Children’s Society, The Aldridge Foundation and Vinspired.com. She works with a network of trusted and highly experienced experts who provide a full range of services specially tailored to your specific needs.
Coveney Communications has helped launch of three new Academies:
Charles Johnson, Principal of the Duke of York’s Royal Military School:
“Petra has used her expertise and her extensive network of contacts to increase the profile of the School both locally and nationally. Media coverage has been secured in the Guardian, the Sunday Times, the Times, the Daily Mail as well as local BBC radio, the Kent newspapers and interviews on our specialist media – British Forces Broadcasting TV and Radio, who ran a television story on the School.
“She has also been an invaluable asset in handling the press when there have been potentially negative stories which might have impacted poorly on the School’s image. She is extremely proactive and skilled in all she does.”
Patrick Ferguson, Principal, De La Salle Academy:
“Petra is both accomplished and energetic and she facilitated the Academy’s publicity in a number of ways.I have no doubt about Petra’s skills and abilities in the public relations field, and have been most impressed by her work on our behalf.
She arranged for the Principal to be interviewed by both the Liverpool Echo, the BBC and Radio City as well as arranging meetings with the Editor of the Echo and the Managing Editor of BBC Radio Merseyside.
Throughout the transition process for the Academy, at a delicate time when there was much uncertainty about government funding of educational projects, Petra co-ordinated press liaison with the Academy, and was a sure hand guiding us on when and how to disseminate information about the process.
Petra was adroit in her handling of consultations with parents and pupils and she directed a DVD representing the positive messages about the Academy from parents, pupils and other stakeholders.
Our most ambitious and significant PR event was the Academy Launch Day on March 11th, 2011. The success of this was a worthy testimony to Petra’s organisational skills, as she was responsible for attendance of celebrity guests, and the publicity associated with the launch. Radio City were present throughout the day, broadcasting live from the Academy, and the day was a tremendous success in raising the profile of the Academy.